We are happy to share today that the company you’ve known as NavAlgo will now operate under the name of its trademarked core product - Pathway™. Since launching the company two years ago, our brand has evolved but our mission hasn’t changed. As we learn and grow, we have chosen a name - our core product name - that feels better, fits us better, and will help us communicate our vision to the world in a clearer way.
We chose the company name NavAlgo as a play on words and visuals. It contained a number of notions: navigation, algorithm, AI… Our team felt that this was a fun name that encompassed many aspects of our product at the time.
However, as we expanded and reached a wider audience, thanks to a stellar execution of our product roadmap, we began to see the limitations of the NavAlgo name. Depending on their main language, people would perceive the name differently: Nav-Algo, Nav-AI-go, Naval-go… We sensed that this brought inconsistency to our brand image. Ultimately, it did not present the unified, clear, and powerful vision that we were bringing to the world.
Two years after launching the company, putting together a team of A-players, and conducting extensive R&D, our developer tool “Pathway™” was born. Pathway is our “Database that thinks™” and is central to our company’s DNA. Now, we bring the name “Pathway” to the center stage.
As we begin to go to market with our product, we believe that the name Pathway will help us better roll out our Database that thinks™. Here are a couple of reasons behind the name “Pathway™” which are close to our hearts, and made it the only possible choice for us really:
*Fun fact: if you look closely at our new logo, you will see synapses in it 😉.
We have decided to set forth the company using our core product name. We believe this will help us better align with our missions and objectives, and help our users have a better understanding of the brand.
As a young and rapidly growing company, we are constantly taking steps forward and learning from our choices. Thanks to those who have been supporting us so far, we are very excited to continue the journey with you, now under Pathway.
Something Ends, Something Begins. Cheers!
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